Unique Fitness
2022
Adobe Illustrator & After Effects
Graphic Design 5- Branding and Service Design
For this project, we were assigned to create our own business and come up with the assets. The business I created is called Unique Fitness. Unique Fitness is a fitness facility that is mainly for women and those who are in the LGBTQ+ community who may identify as a woman, or feminine.
Mockups
Business Card
Gym Layout
Protein Packaging
Window Display
For the business card, I just changed the colors of the logo. And added the icons I created as the background for the card and kept it opaque.
For the gym layout, I wanted to show what the environment would look like when you walk into Unique Fitness. It’s modern and bright and want it to feel welcoming for customers.
The protein packaging I switched up the logo for. I chose a more san-serif font, one that was different and fun. The star shape was taken from the original logo. And the colors are from the original logo, as well as colors that were drawn from my mood board.
I wanted to do a window display to draw customers into guessing what our business is about. As well as showing our colors right in the window.
